In recent coverage, Sean Summers, CEO of Pick n Pay, made a powerful statement on the impact of online gambling:
“This is money that has been hoovered out of this economy in extraordinary amounts, and the people who are predominantly the victims are the ones who can least afford it.”
Summers highlighted a critical reality: while online gambling continues to grow, its consequences are borne most heavily by those least able to absorb them—impacting families, communities, and the economy at large. He went further, urging corporates to be bold, speak out, and take action rather than merely commenting from the sidelines.
At Free Me South Africa (FMSA), we share this perspective. Words alone are not enough. Addressing gambling harm requires structured, strategic, and measurable action, and this is where FMSA partners with corporates to make a real difference.
Driving Corporate Action
We work with organisations across sectors to translate intent into impact. Here’s how corporates can take meaningful steps:
- Employee Education & Awareness
Through tailored workshops, digital modules, and practical resources, we equip employees to understand gambling harm, make informed financial decisions, and support colleagues or family members affected by gambling. - Community Engagement & Public Awareness
Corporates can extend their impact beyond the workplace by partnering with FMSA to drive community education campaigns. Our programs are designed to reach the populations most affected, turning awareness into actionable knowledge. - Policy and Advocacy Support
Corporate voices carry weight in shaping industry norms. FMSA supports companies in advocating for responsible practices and regulations, such as limiting exploitative advertising, promoting ethical engagement, and contributing to safer financial environments. - Measurable Impact & Accountability
We provide frameworks to track and report outcomes, ensuring that corporate initiatives are not only well-intentioned but demonstrably effective.
A National Stance Against Gambling Harm
Sean Summers’ warning resonates far beyond the retail sector:
“It’s down at the lower end of the market where people are battling to feed their families, never mind anything else. It’s just bizarre, and the quantum is absolutely massive.”
FMSA is actively engaging with multiple corporates to create a coordinated, national approach to gambling harm education. Together, businesses can form a powerful, united front—moving from statements to strategic action that protects employees, families, and communities.
The challenge is clear: speak out, step up, and commit to action. FMSA provides the tools, expertise, and frameworks to ensure your company’s engagement is meaningful, measurable, and part of a growing national movement.
It’s time for corporates to lead. Will your organisation join the stance against gambling harm?
Contact Free Me South Africa (FMSA)
- Email: help@freemesouthafrica.co.za
- Website: www.freemesouthafrica.co.za
- Phone: +27 66 215 4063
- Connect with us today to discuss corporate education programmes, national campaigns, and strategic partnerships to combat gambling harm.
